China Digital Engagement and Marketing

By Vincent Lee, social media strategist at Edelman China

Twitter and facebook will continue to be blocked in China.
Google will stay in China.
Online video will see another round of consolidation with CCTV and other state-owned companies entre the market for a share. Youku will become a video portal like Sina.com.cn, Tudou will capitalize on its short and entertainment-oriented wevsite. CCTV will be a game changer with its network and sources
3G communication. With the China telecom carriers pushing for the 3G, the social media landscape will change as more and more people use their 3G-powered phones to watch videos, play games and gain information

In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other.

Charlene Li and I, Jeremiah Owyang, of The Altimeter Group are hosting a free webinar to understand how companies can understand their customers through socialgraphics.